balechristianas: Social Media and Google Marketing Workshop, May 11 : Search ...

Posted on | April 20, 2012 | No Comments

Social Media & Google now Power the Global Village?

Once upon a time we lived in small villages where everyone knew each other, if the butcher made some great sausages the word would quickly spread, if the baker's flour wouldn't rise or the candle stick maker was always out of stock the whole village quickly knew! If you were in business in those days, honesty, integrity and doing a great job where your best marketing tools ? the grape vine would do the rest? Thanks to 3 wise men; Mark Zuckerburg, Larry Page, Sergey Brin plus a few others, that grape vine is back!

In 2012 it's no longer enough to tell your customers about your brand, why they should buy from you, and what makes you different? Even competing on price won't help if you're selling cheap rubbish or ruining the environment with your production process! Today, more than ever, the grape vine is alive and buzzing ? but this time it's a Global Village and there are more grapevines, they reach into every corner of the world ? geographically and demographically.

The grapevine of today ? social media ? could be your undoing or the best thing that's ever happened to your business!!!! While sales reps are trying to sell you overpriced directory listings and pretty looking websites your customers are talking with your prospects whether you like it or not!

Ordinary New Zealanders are writing online Google reviews like the one below and most business owners have no idea how those reviews could be hurting them, how to monitor them, and better yet ? how to turn reviews into one of the most powerful marketing tools ever!

Great looking and popular websites are ending up with listings on Google like the ones below because most web developers have no idea how to manage what Google returns in a search query!

Facebook, Twitter, Linked In, and Google +1 are incredibly powerful and fast growing global grapevines that could be a rich source of business or a waste of time and resources depending on your business, your target market and the strategies you put in place? Check out this video to see the speed of growth and impact of Social Media marketing?

Is social media a fad? How does social media effect your business? How fast is social media growing? Who's using social media? What are people saying about you?? Should you be engaged in social media marketing? "Upfront, clear and useful ? worth the time and money to get on the right track!" - Mike James. Ideal HealthHere's how you can learn Social Media Marketing and Google Marketing strategies for your business

To keep you "up with the play" and ensure your business benefits from the Social Media Revolution and the Google Revolution, Online Marketing has put together a series of 3 hour Social Media and Google Marketing courses?In this hands-on workshop you will discover this priceless marketing information:

How to dominate your niche(s) in a Google search?
How to get to the top of a Google search without using paid advertising ? even in a competitive industry!
Why reviews are incredibly important, how to manage them, and get plenty of great ones!
Why you need videos on youtube, how to create and optimise them ? in fact we'll make one live in the workshop!
Why you really need to be blogging and how to set up a blog for free!
How to best use Facebook, Twitter, Linked In, and Google + 1 as social media marketing platforms for your business

"Enlightening, gave me much greater understanding, unbiased!" - Barry Keach, Carpet CourtPlus: Bonus E Books and Workbook to help you implement the social media marketing and Google marketing you learn?

How to use Google Plus for business
E-Book ? How to master Facebook marketing in 10 days
E-Book ? Social Media Passport by ActionCOACH
A workbook rich in examples of what to do and what not to do to succeed online in the Global Village!

"Improved my awareness of the issues and options, provided a very good foundation" ? Mark Sewell, Finzsoft Don't make these most common marketing mistakes (Too many people do)

Mistake 1: Thinking that your web developer has this "all taken care of." This industry is full of experts ? challenge is it's fast moving and broad. Most web developers are fantastic at building websites that look great, a few know how to get your website on the first page of Google? but there is much, much more. Don't make the mistake of thinking it's all looked after already ? invest 3 hours in your own education so you have the big picture and know what to ask for.

Mistake 2: Thinking that because you are spending money on Yellow, Finda or Gopher that you have your lead generation sorted. Most people look on Google! "Secondary" directories are SECONDARY ? meaning you often pay money to be in a secondary list full of your competitors!

Mistake 3: Thinking that because you are paying for Google Adwords you are now on the first page of Google and all is good. OK you probably are on the first page ? but you've picked the most expensive and inefficient way to get there and probably without any smarts behind your campaign! Even 'Certified' companies selling Adwords can cost you an arm and a leg for very poor results!

Mistake 4: Investing in Search Engine Optimisation (SEO) or Social Media Marketing without establishing first if it is worth it!

Mistake 5: Thinking that internet marketing is a website and a newsletter, or that internet marketing is expensive!

Mistake 6: Not doing keyword research, or chasing keyword volume rather than niches. You'll learn more about this in the workshop.

Mistake 7: Not aligning a strategic and tactical online marketing plan with your business objectives. The days of building a pretty website and just waiting for people to come are over. Yellow pages advertising is becoming less and less effective. Most people now just "Google it." Secondly they listen more to what their friends and other people are saying about you than what you're saying! Your business lives or dies based on being on the first page of Google, and what people are saying about you! There are "guru's" out there that would lead you to believe that getting on the first page of Google is difficult or very expensive. Nothing could be further from the truth!"Get ready for information overload? very good stuff, useful and up to date! " ? Liz Berryman, Selah ConstructionYour Online Marketing Presenter:Warwick Beauchamp Veteran ActionCOACH and founder of "Online Marketing"

Warwick has been a business coach since 2000. Over the years he has noticed off web marketing get less effective and online marketing get more complicated. Business owners get people phoning them all the time wanting to sell directory listings, websites, Adwords campaigns and more. How can a business owner run their business and keep up with the fast pace changes that are happening online, and who do they believe about where to put their money? Online Marketing was born out of the challenge most of Warwick's clients faced ? how do they get their online marketing working, and where is the best place to invest their money without getting ripped off by well intentioned sales people that just want to sell their particular product or service. Warwick's background in Business Coaching and Business ownership, gives him a practical results focused perspective. His ability to translate the online marketing world into simple, practical concepts and language that you can understand and apply in your business ? means you'll get tremendous take home value from this social media marketing and Google Marketing Workshop.

Venue:
Ramada Suites Nautilus
9-13 Tamariki Ave
Venue URL

shawn moving back to #1 on Google Medium
www.google.com/search?hl=en&q=shawn