In the middle of the 1990s, some scholars predicted that the emergence of the Web would have a powerful impact on the practice of international marketing. Today as the Internet reaches its mature age, we will see increasingly more clearly the power of the web and feel its irresistible impact as it enters into ordinary people?s daily life. The expansion of the Internet has been changing people?s life style. For example, how people spend their free time, where they go to find out? the information and whom they network with, just to name a few. The traditional international marketing channels such as newspapers, magazines, billboards, radio and tv begun to put online marketing strategies and channels such as search engine optimization (SEO), pay-per-click(PPC), affiliate programs, e-mail marketing, social media marketing, webinar, blog, RSS, podcast, Internet Radio and Internet TV to their international marketing framework.
International marketing is no longer the privileges of multi-national companies. The Web provides a low cost ?gateway? to global markets for small, and medium-sized businesses. Thanks to the Internet?s unlimited access anytime from anywhere, international marketing becomes more affordable and accessible to small and medium-size businesses that desire to expand their business globally. For example, companies can market their products and services to different countries through online webinar and email marketing. All sounds great. However, not many companies know how to market their business online. These companies are seeking someone who can apply online marketing strategies to their international marketing plan. The integration of internet marketing into international marketing has created a lot of new job opportunities.
Imagine that you position yourself as an online marketing expert, you can choose to:
- Market your products and services to other countries online and make sales 24/7.
- Provide web marketing consultation and training to the companies planing to enter into overseas markets.
- Market other companies? products and services internationally through the web to make steady passive income.
- Develop online marketing tools and software to serve international marketing needs.
The opportunity list can go on and on when you think creatively. This is an extremely huge market with so many unfulfilled needs that everyone can get a piece of it if you know how. To grasp the great opportunities, you need to be an internet marketing expert. You should have:
- Sufficient experience of web programming and the latest Web marketing tools and technologies.
- SEO expertise that makes the company?s website rank high on different search engines
- Effective copywriting attracts the reader?s attention with high conversion rate
- Extensive experience of using company?s website, email marketing, blogs, webinars, podcasts and social media sites to reach out and connect with the overseas target and potential markets.
- Last but not the least, basic understanding of international marketing principles, target markets? local cultures and consumer habits, etc.
Of course, you don?t have to be a webmaster, programmer, Online marketer, international marketing consultant and copywriter all-in-one person. But you need to know a little bit of everything, be really good in one or two subjects and build a team of people with different specialties.
To learn more about the latest online marketing strategies in international marketing, take a credible Internet Marketing training and Internet marketing courses to get yourself prepared for this great career opportunities.
Source: http://www.sscs2010.org/international-marketing-brings-new-career-opportunities/
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